What is it about?

There is probably no area of innovation that has as many misconceptions as how do we come up with novel and useful ideas. The concept of “Brainstorming” is a specific ideation technique formulated more than 70 years ago that in its traditional form simply doesn’t work very well. Fortunately, decades of scholar-ship and cognitive research have revealed how to improve the idea generation process. Below are a few tools and tips to bring your brainstorming into the 21st century.

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