Our NYC Master Class in Corporate Innovation is a hands-on, two-day experiential workshop that gives participants the foundation they need to build and expand innovation programs and initiatives throughout their own organizations.
We’ll also use New York City as our laboratory as we visit, hear from and connect with the best its innovation ecosystem has offer. New York City provides a learning environment for corporate innovation unmatched by any other city in the world. It is not only home to more Fortune 500 companies than any other city but is also one of the largest and most vibrant startup ecosystems in the world.
Master corporate innovation. A unique New York City experience.
What will you get from the NYC Master Class?
Gain a practical innovation toolkit consisting of the latest skills from lean startup, design thinking, creativity research, and strategic communications.
Build the skills and confidence you need to teach core innovation skills to the rest of the organizations.
Experience the NYC innovation ecosystem with curated visits to meet with corporate innovation practitioners from large companies and startup accelerators that can provide unique insight into corporate innovation, startup entrepreneurship, and frontier technology.
Two hours of post-workshop remote innovation coaching to help you implement what what you have learned back at the office and guide you to overcome organizational barriers.
A copy of our Innovation Essentials, a short user-friendly guidebook that provides you all the frameworks used throughout the course, glossaries, and further suggested readings.
Who should attend?
Learning & Development or Human Resources team members who want to develop the skills and confidence they need to teach core innovation skills in their organizations
Innovation leaders, directors, and executives who are passionate about improving their skills and bringing more innovation into their organization.
Those interested in building a foundation in design thinking, lean startup, and creativity skills that they can apply to their organizational challenges.
Why is the NYC Master Class Different?
Every GIANT facilitator has lived the reality of innovation, both as an industry practitioner and a startup entrepreneur.
Activities are based upon a “flipped classroom” approach wherein participants learn through continuous hands-on and practical exercises.
Our facilitators are also academics and educators, so we approach the communication of concepts with a rigor and simplicity that few others can offer.
How can I justify this investment internally?
Here is what you might say... "This workshop will uniquely equip me to build and expand the innovation competency of our organization. I will learn the latest skills and and thinking about corporate innovation and return refreshed, invigorated, and ready to infuse innovation into all our operations. Not only will i learn how to apply these skills, but I’ll learn how to teach them from expert facilitators who’ve run hundreds of workshops. In addition, I will connect with leading corporate innovation practitioners and tech startups in New York City who can serve as an important resource to leverage our own efforts. I'll also meet like-minded participants from other firms who can share their own unique experiences with me so that we can grow and learn together. Companies and organizations as diverse as Citibank, Walmart, ExxonMobil, Pfizer, Columbia University and the World Bank have all sent employees to GIANT Innovation training to bring these mindsets back to their workplaces."
What is the agenda?
Day 1: Foundations and Discovering Opportunities
9am-10am The fundamentals of innovation and the innovative mindset
Why the urgency to innovate within large enterprises. Why now?
What is a startup? What can we learn from them and apply in large organizations?
10am-2pm Design thinking and reframing
Ethnographic interviewing and observation techniques.
Opportunity spaces and “How might we” statements.
Empathy and journey maps.
Jobs-to-done theory of innovation and value proposition mapping.
Field work: Digging into customer needs via your first ethnographic interviews.
2pm-5pm Moving beyond brainstorming: Idea generation and creative problem solving
Debunking myths of creativity, idea generation, and brainstorming.
Ideation tools drawn from the latest creativity research: strategic intuition, TRIZ, and task unification.
Selecting the best ideas.
Evening Activity: Participant Dinner
”Insider Dinner” featuring an open discussion with a few special guests from the NYC innovation ecosystem.
Day 2: Building and testing business models
9am-10am Corporate Innovation Panel
Corporate innovation practitioner panel to learn from leaders from various industries and organizations.
10am-2pm Lean startup and business model innovation
Business model innovation and business model design.
Introduction to lean startup methodology.
Understanding key concepts: Customer development, business model assumption ranking, early adopters, and the Build-Measure-Learn loop.
Collecting unbiased data through effective problem and solution interviews with customers (including dos and don’ts).
Solution testing and MVP design
Field work: designing your first MVP and running an experiment.
2pm-3pm Strategic communications and pitching
Audience mapping.
Pitch training, including non-verbal and verbal communications tools.
3pm-5pm Applying innovation tools within large organizations
Understand how, when, and where to apply innovation methodologies within teams and the organization as a whole
Innovation pipeline and metrics
Managing organizational politics around innovation and overcoming organizational barriers.
Discussion on how to apply what was learned back in participants’ home organizations.
If you want a tailored Master Class in Corporate Innovation for your organization, contact us here.